Why does Customer Centricity focus matter in any supply chain?

Philippe will talk about the notion of customer satisfaction and centricity which is a key enabler to business success using examples of three very different industries: Consumer Packaged Goods, Fashion, and Pharmaceuticals. Each industry offers specific constraints and opportunities for companies to establish a high degree of customer collaboration based on understanding and listening to customers on what matters to them – be it the patient at the hospital, the shopper in front of the store shelf, or the consumer browsing online.