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Chris Poole is the Managing Vice President leading the Supply Chain Customer Service team. The Supply Chain Customer Service team focuses on research coverage on B2B customer service across the Consumer Products, Life Sciences and Retail sectors. Specifically, the team covers: Customer Service experience, proposition, segmentation, metrics, order to cash process and organization. Joint value creation between suppliers and customers through supply chain collaboration. Omni-channel supply chain customer service for retailers and consumer products companies. Track and trace and product serialization and food safety. Chris himself focuses on customer service in consumer products companies.