Alexandria Collis is a highly accomplished leader renowned for building exceptional, efficient, and cohesive teams across operations, customer support, retail, and e-commerce. Drawing on her unique background as a former professional athlete and leader, she fosters innovation in her teams and finds joy in being a leader who inspires others through passion and purpose.

As the Senior Director of Operations at Princess Polly, one of the fastest-growing fashion brands in the world, Alexandria oversees strategy and innovation for CX, Operations, and led the brand’s entry into brick and mortar retail stores. She is passionate about enhancing team dynamics and empowering her colleagues to become inspiring and energetic leaders themselves. Not only has she successfully established an industry-leading customer experience utilizing cutting-edge technology and platform optimization, but she has also crafted a highly scalable end-to-end customer support journey that fosters customer satisfaction and brand advocacy. With extensive knowledge and expertise in fostering Operational x Customer Experience synergy in e-commerce, her insights are highly sought after as a speaker on the topic.

Alexandria’s outstanding achievements have been recognized across the industry with over a dozen prestigious awards, including Retail TouchPoints 40 Under 40, Stevie Awards for Sales and Customer Service: Woman of the Year in Customer Service, Customer Service Department of the Year – Retail, Young Customer Service Professional of the Year, Best Customer Satisfaction Strategy, American Business Awards Customer Service Executive of the Year, International Business Awards Customer Service Executive of the Year. Prior to her passion for operations, she was a professional figure skater and has performed in over 40 countries and 200 cities. She is a US Figure Skating Double Gold Medalist and continues to train and perform whenever she can.