Rathna Sharad started her career as a developer, and eventually led product organizations in the transportation and logistics industry including UPS, building multi-modal, cross-border route optimization solutions across North America, Asia and Europe, optimizing global supply chains and architecting global trade/tariff solutions with customs organizations around the world.

She was then a founding member of the ad platform team Microsoft and led Product teams at Bing Ads where she was responsible for driving advertiser strategy, marketplace and monetization working with the largest retailers and brands around the world. 

She co-founded Runway2Street when she found that her own experience as a consumer buying from international sites was horrendous, and felt that her past life solving cross border did not translate to a great B2C consumer future she was powering at Microsoft. She then founded FlavorCloud as an enterprise ecommerce SaaS solution in 2018 when she realized that the “anywhere to anywhere” logistics became a critical need in the industry, to enable any brand to go global. She was recently a Forbes #Next1000 honoree as CEO of FlavorCloud.