Aaron Lieber leads the Offering Management team for TradeLens at IBM. He was an original member of the collaboration between IBM and Maersk, driving the initial prototypes that led to the decision to jointly bring a product to market. He has worked in offering management, engineering management, consulting, and engineering roles for multiple software products at IBM since 2004. Prior to that, he worked in engineering and leadership roles at a number of small to medium companies, including venture-backed startups. He lives in the San Francisco Bay Area with his wife and 2 children.