Mark Ryski is the Founder and CEO of HeadCount, a retail analytics firm specializing in brick-and-mortar store traffic and shopper conversion insights. Mark is also a two-time author including, When Retail Customers Count and CONVERSION: The Last Great Retail Metric, books that are widely regarded as reference guides in the retail industry. Mark is a featured Brain Trust commentor on RetailWire, retailing’s premier online discussion forum and his commentary has been covered in retailing and business press including Forbes, The Wall Street Journal, Chain Store Age, and Retail Dive.