Craig Ruffolo

​As the son of a former CEO at McKeany-Flavell, Craig began learning about the food & beverage industry at an early age. He officially started his career with the company in 1995 and for nearly 30 years has provided market expertise to numerous businesses in the food and beverage space.

Considered an expert in the North American sweetener markets, he provides counsel to several Fortune 500 food and beverage companies, providing a fundamental view of what is impacting the price of the ingredients they purchase. As an educator and market analyst his goal is to make everyone better at their job.

Craig’s work takes him key commodity production and manufacturing locations throughout the United States. During these visits he gathers information on the markets, distills it into usable intelligence and then disseminates it the company’s clients. He is often invited to speak at industry events such as the International Sweetener Colloquium, sponsored event of the Sweetener Users Association, the Symposium for the American Sugar Alliance, Sosland Publishing’s Purchasing Seminar, BIO Industry conference on bio-fermentation, International Sugar Organization (ISO), and many others. His market analysis is used equally by both the buy and sell side of sugar and corn sweeteners, all in the effort to help people improve and become more informed on the markets they serve.